Each year time pressed small business owners spend hundreds to thousands of dollars in the marketing activity known as networking. This activity has multiple purposes including:
To gain the attention of prospects
To expand potential prospects’ list
To build relationships with prospects
To secure referrals
Bottom line to increase sales
However, when looking at the use of resources employed to network […]

As I’ve gone to professional meetings, and have informal
meetings with colleagues, the tenor of these times is clear.
Many independent professionals are challenged by the
downturn in the economy…and upping their marketing, and
especially networking, as they work towards increasing their
billable time.
Beware of poking a hole in your net as you increase your
[…]

Ok, we’ve heard it all before. “Join now and we’ll build it for you”, or “Join our downline building club and you’ll get rich”. In fact, I receive several emails per day promising some variation of these statements. I’m sure you’ve seen them too.
Let’s be completely honest. I’ve even fallen for […]

It was a revelation for me to come to the conclusion
that not all marketers online are my competition.
It was a 180 degree shift in thinking which prompted
me to join up with another marketer and work together
to improve both of our profits.
Joint venture was one of the big buzzwords (phrases)
of 2005, […]

Make new connections, meet new people. The more people you meet, the more referrals you are likely to get and most successful businesses are built on referrals. It’s not what you know but who you know that counts …or to be more precise, it’s not even who you know, but who knows you that […]

Networking is the single most effective way to job hunt and to increase business opportunities. Without a circle of high quality professional acquaintances, you will be severely disadvantaged throughout your career. However, building this circle requires planning and you have to continually work at it. How do you get started? Most […]

Following social rules for politeness does not get us what we want in business. Hand in hand with rules for polite communication, must be the rules for when to change those rules to suit the situation. Business manners are different than social behaviours.
Waiting until someone asks us about what we do, rather than proudly talking […]

Networking is an art form practiced by many, mastered by few. Like anything, practice makes perfect. Owning my own company, I get to practice a lot.
My favorite networking example is from the movie, For Love of Money. There is a classic scene where Michael J. Fox, who plays a hotel concierge, ducks into a helicopter […]

What if you could network while you sleep or at work? Linked In allows you to network online, complementing your existing online presence.
Word of mouth alone is ineffective unless you give it a push through such means as effective promotional materials, testimonials and access to a large group of your potential customers. All of […]

Here is a short story about one person’s Business Networking success.
Not so long ago there was a wonderful guy named David Mahoney. An Irish-Catholic kid from the streets of the Bronx. He set his goal at being great success in the advertising business. After working his way through business school he went to New York’s […]