Autoresponders

Internet Marketing Strategies – Part Ten: Following Up with Your Customers

Following up with your customer, once you’ve made a sale, is an important part of providing good customer service. Not only is it an important part of developing a good relationship with your customer, but it will also enable you to introduce your new products.
Although sending out a personal message to each of your customers may not be possible, you can provide your customers with the illusion that your message was personally sent. By using autoresponders, you can eliminate the need to manually respond each time you make a sale.
Autoresponders
Autoresponders are one of the best promotional tools on the Internet. They were designed to automatically respond to any email message sent to it with an automatic response. The more advanced autoresponders will enable you to set up a series of autoresponse messages to be sent out at a specified time.
You can use autoresponders to send all of the following:
• Thank you messages
• Welcome letters
• Order confirmations
Autoresponders can eliminate many of your routine follow-ups. However, they cannot eliminate your customer’s support requests and your future mailings.
Customer Service
In order to develop a good relationship with your customers, you must provide them with quality customer service. Let them know that, should they have any questions or problems, they are free to contact you. Provide them with all of your contact information to make the process simple. Even if you can’t personally assist them, make sure that you have a good customer support group ready to help. Reply to their support requests as quickly as possible and assist them until the problem is resolved.
Your customer service is one of the most important factors in determining your customer’s satisfaction. Even if you have a great product or service, if your customer support isn’t good, your sales will suffer.
For every dissatisfied customer, you can expect to lose one hundred new customers. Why? When one customer has a bad experience with your company, you can be certain that they’ll tell everyone they know about their bad experience. It will travel through the grapevine and ultimately cost you sales.
Follow-up with your customers and ask them how they like your product or if they have any questions. This is a great way to not only provide good customer service, but to also obtain feedback about your product. By listening to your customers, you will know exactly what they want, what they’re having problems with and how you can develop a better product.
Mailing List
The best way to follow-up with your customers is to set up a mailing list. No matter what mailing program you use, make sure that it will allow you to send personalized messages. Your customers need that personal touch. They don’t want to feel as if the message they received was sent to an entire list. They want to feel as if it was personally sent to them.
By following up with your customers and providing great customer service, you are creating a life-long relationship. Satisfied customers are more apt to purchase your new products in the future. Treat them with the utmost respect and go above and beyond the expected.

Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter – Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)
Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.


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Be the first to comment - What do you think?  Posted by admin - April 23, 2007 at 2:52 pm

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Downline Clubs: Pros and Cons

You are surfing the net and checking your email, just minding your own business, when you come across an email from your friend asking you to check her website out. You move the mouse cursor to the delete button when suddenly you stopped. A sentence that read “You can earn money through your friends! Join now and start getting thousands and thousands of cash monthly!” got your attention and you find yourself checking your friend’s site. You find what it has to say really interesting and start thinking of all the fine things you could acquire with all those money. So in no time at all you find yourself joining her club. Welcome to the wonderful world of the downline club where more and more people are being enticed in joining, thanks to the promise of easy money and gifts!
Downline club is something you join for free or else it would be deemed by SEC as a pyramid scam and would be illegal. The concept of money making here is simple: you make money through the people who joins below you. These people are aptly called your downlines. Once you join the club, you will then be given a personal website to promote and entice people in joining your downline club. The supposed beauty of a downline club is that you don’t really need to work hard to get downlines. You only have to convince two hardworking and passionate people to be your first downlines and the rest, as they say, would be history! One you have established your first level, let your downlines help you out. The people they will bring into the club will also be your downlines and so on and so forth. Thus, the more downlines your downlines bring, the more you earn!
Sounds easy enough eh? So why not all people have joined downline clubs then if money seems that easy to earn? The thing is, it is not that easy to earn money as what downline club members would let us to believe. Money begets money and even if joining a downline club requires you to pay no fee, the time and energy you spend in front of your pc logged on to the internet is taxing and will cost you something. Think of the electricity you would consume and internet bill that will pile up. Also, finding someone who is passionate in encouraging people to join downline clubs is pretty tough. Finding one is lucky enough and finding two is most of the time close to a miracle.
Downline clubs then are not for everyone. A downline club could be really profitable if the person has many contacts who he or she can persuade to join. Downline clubs are also for people who have a lot of time in their hands for this kind of business can really, really, really be time consuming. A special kind of marketing skill too is needed for this business. So if you don’t posses any of these things, not to patience and passions for this certain kind of business then don’t join at all for your success on such business would be limited. Then again, you could help out someone by just being a downline. Just don’t ever fantasize you could get something out of it.

Dirk Wagner is the CEO of http://www.internetmarketingoasis.com a powerful resource for needed marketing tools and creator of the #1 IMO Marketing Toolbar. He also is the publisher of a free home business online course at http://www.team4success.biz.

Austria – CELL Calling Cards

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Autoresponder, Anyone?

So you have to be familiar with every morsel about autoresponder, huh? Well, you have just dashed in the correct article! So what is an autoresponder then? It is a scheme in which a name sends an electronic mail to the autoresponder’s email address to ask for a sleeve of information, and then the autoresponder robotically emails the particular box file. This is the equivalent standard as fax-on-demand. An autoresponder is as well called a mailbot, mail robot, or mail reflector.
And what are the advantages of an autoresponder? Scores of people make use of email but they do not have web contact. An autoresponder allocates us to propel our information to those groups passing through email. An autoresponder also makes us furnish a nippy rejoinder to an inquest before the prized client mislays attention. If a person writes to us by means of customary email, we may perhaps not be capable to take action straight away. Remember that we do slumber sometimes. On the other hand, an autoresponder magically works 24/7 and the answer is generally conveyed to the person in several jiffies. It is a bunch easier for our customers to clack on an autoresponder’s electronic message linkage than it is for them to snap on a URL link, and afterward look around on a website for the data they wish for. Autoresponders can be used for an assortment of rationales: sending information, authenticating a purchase, uttering “sorry,” acknowledging a customer’s email or for example “We received your email, and we will come back with your query individually in lone hour”.
And what are the disadvantages of an autoresponder? We can barely present a restricted quantity of information. Nevertheless, the autoresponder is a trouble-free approach to hurl our fundamental note to folks; then they can be heading for in the direction of supplementary information be it at our website or phone integers or postal-mail address.
What then are the features of an autoresponder? In terms of cost, we can get a hold of autoresponders for at no cost, from our website host, or from corporations which make available free autoresponders in swap over for the prospect to position their personal announcement at the substructure of each autoresponder message. If we are paying for an autoresponder, the fees can include monthly fee, a setup fee and a bill when we modify our autoresponder meaning.
For the quantity of outgoing messages. For case in point, we might yearn for to have 20 autoresponder messages — one for each of our 20 produce. Each one autoresponder would boast its own email address like for example, javie3@domain.com or javie4@domain.com, and so on. For the number of responses, the choices are first, on tap hits. A quantity of providers indicts a non-negotiable fee despite the consequences of the digit of people who apply for our autoresponder’s message. And second, a some degree of number of hits. Some providers make a flat payment up to a fussy number of requests, for example, 20,000 requests; if we go above that maximum value, we recompense extra.
For the message size of an autoresponder, the selections are unlimited bulk that can contain email that can be 200k or more and a limited size. For exemplar, our message might be partial to 50k or a reduced amount of.
Autoresponder also has simplicity of utilization. We could do with to be able to fashion new messages, and to adjust existing messages. We ought to be able to carry out this with undemanding commands — or with an emailed message to the industry which administers our autoresponder service. The tech support is through the revolutionary email or phone and there is an assured speedy response.
There should also be logs which point toward the email addresses of the people who requested our autoresponder messages so as to launch a follow-up email to those people and lastly, the approval of text. Some autoresponder providers must endorse our commercial reproduction sooner than we can situate it into an autoresponder message for they might wish for to be positive that our announcement does not include defamation, exclusive rights infringements.
And to put the last touches on your autoresponder, where are the resources? First is through ISP or website-hosting tune-up. A number of ISPs and hosts offer autoresponders. And for other autoresponder providers immediately rummage around for “autoresponder” in an explore engine.

Dirk Wagner is the CEO of http://www.internetmarketingoasis.com a powerful resource for needed marketing tools and creator of the #1 IMO Marketing Toolbar. He also is the publisher of a free home business online course at http://www.team4success.biz.

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Email Marketing and Auto-Responders: The Day I Got Dumped By An Auto-Responder

I am really depressed today. An old e-newsletter flame that dumped me many months ago sent me an email out of the blue. I hadn’t received any emails from this old flame in months. I did not even think I was still on the list. Receiving that e-newsletter conjured up feelings of betrayal and hurt that I thought I had resolved after dozens of sessions with my therapist. And to make matters worse, the email newsletter was trying to get me to buy some product, from another company, that my old flame was ‘recommending.’ My flame did not even have the decency to send me an email newsletter about how things were going in his neck of the woods. I still can’t believe any of this is happening.
My therapist says that journaling about my problems will bring clarity and understanding. I hope she’s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don’t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let’s go back eight months so I can tell you how this auto-responder and I first met.
Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.
Soon I was receiving e-newsletters every Wednesday. I was right! Each email newsletter outlined different methods from the book. There were lots of real life application examples and testimonials from people who had also applied the principles. Oh sure, there were ads mentioning the courses and seminars, but I didn’t mind. Within a few weeks I was looking forward to getting my weekly e-zine. It was official. This e-newsletter and I were going steady.
A few weeks later, Wednesday came and I didn’t get an email newsletter from my flame. I was perplexed. Those weekly e-zines were really helping me as I studied the book. I did not want to miss any of the valuable information so I went back to the website and signed up again. Just like when I signed up the first time, the signup form asked me for my name. I was already signed up under the name Joan and wanted to see if my original signup was still out there. I knew the only way I could track my signups was to choose another name. I picked an alternate name, went ahead and signed up, and eagerly awaited the next e-newsletter.
Soon I was back on track and receiving the weekly e-zine. I could tell my second signup had worked because my alternate name was being used. It was kind of funny and I wondered if anyone ever looked at the names on that email newsletter list. I guess I will never know, but at least it gave me a bit of a giggle every time I open my weekly e-newsletters and read the opening salutation of ‘Dear Squidlips.’
A few weeks after my Squidlips signup, I started to get strange feelings of déjà vu as I was reading my weekly newsletter. Had I seen this email before? I located my book folder in my email client and looked through all the email newsletters I had received from this company. I could not believe it. These e-newsletters were set up on an auto-responder service! My weekly Dear Squidlips emails had started back at the beginning of a series of email messages. I WAS having déjà vu; I was reading emails I had already received!
Now my knickers were in a twist. This was not a weekly e-zine! This was a series of promo messages! What was the deal? I had experienced flings with auto-responders before. I knew the drill. I had been on ‘five day e-courses’ and known all along that the messages were sitting in some database waiting for me to signup. I knew when I subscribed it would trigger a series of messages to get delivered to me in a certain sequence. Heck, I even used email auto-responders with my own business. What I had not expected was to get into an auto-responder fling when I signed up for a weekly e-newsletter. I thought this email newsletter and I had made a commitment. I thought we were going steady.
After a sleepless night of tears and accepting that I was having a relationship with a database, I decided to stay on the list. Weekly e-newsletters kept on coming addressed to Squidlips. After a while I forgot about the auto-responder factor and started to enjoy the content in the auto-responder e-zines. Deep down I knew I was having a fling but I didn’t care. I was still reading the 400-plus-page book and I thought the articles in the e-newsletters really enhanced my reading.
Months went by. This was getting to be quite the auto-responder fling! Email message after email message appeared week after week addressed to Squidlips. But then, one day the tone of the email newsletter seemed a little different. The email message basically said I was being dumped. Well, it didn’t say the word ‘dumped.’ It said since I had not bought anything that the newsletters were promoting, this would be the last e-newsletter I would be receiving. Translation: “We have tried and tried to get you to buy a course or seminar and we don’t know any other way to convince you to buy something and we have given up, so get lost…loser.” By the time I finished reading the e-zine I was in tears. It was probably my own fault, but I had grown attached to these emails and I really looked forward to getting them.
For days I was in a funk. I cried, ripped the down feathers out of my designer pillows, and got really depressed. Day after day I visited deeper and deeper recesses of my being that I did not even know existed. The depression grew worse and worse. I wondered if that auto-responder e-zine, or whatever it was, knew I had paid $40 for their book. I laid awake, night after night, asking the Universe why this company had a weekly e-newsletter signup form in their homepage that was really a series of canned emails tailored to promote their products. Weeks went by and the confusion remained. Would I ever recover from being dumped by this auto-responder?
When I was able to leave the house without fainting, I booked a few sessions with my therapist. Maybe she could help me realized why I was so hurt. It took a lot of deep breathing, but I soon found the root cause of my pain. At first it was hard for me to wrap my head around the truth, but I think my depression was triggered by this company ‘unsubscribing me’ from their e-newsletter list. I thought the way this opt-in email newsletter stuff worked was that I got to do the dumping. I thought I got to ‘unsubscribe’ when I wanted the love affair to be over.
In the past my auto-responder affairs have ended and my life went on without much longing for the arms of my absent email lover. I admit for a few days I would miss getting the emails, but let’s face it, when the affair started I knew it would be no different than the summer I had that hot and heavy romance with Melvin from Cleveland. All summer I knew come Labor Day, Melvin would leave his grandmother’s house (which happened to be across the street from mine), go back to Cleveland, and I would never see him again. I knew most likely he wouldn’t even write me. We didn’t care what was going to happen when school started; Melvin and I smooched every minute of every day and made the most of that summer.
Most of my auto-responder email affairs have been exactly the same as my summer with Melvin. Hot and heavy for a while, lots of frequent in-your-face contact, and then nothing. Sometimes some of my auto-responder lovers have encouraged me to signup for their regular email list because they wanted to continue our relationship with something more formal and real-time. Some just stop emailing and I never heard from them again. Regardless, I knew from the beginning that the email relationship was a ‘Melvin’; I knew the email relationship was a short-term fling.
It had been months since this all happened and I thought I was over my old e-newsletter flame. That auto-responder that masqueraded as a going steady e-newsletter relationship was tucked away in my past. I really thought the flame had been snuffed out months ago. I remembered that last email; how could I forget it? The company had been clear and had had no qualms about telling me I was being un-subscribed for lack of purchase. But then, as I mentioned at this beginning of this journal entry, out of the blue, I got a lone message from the company. I’ll admit my heart sang a bit when I saw the email message sitting in my in-box. I thought the company had experienced a change of heart and really did love me. I thought my email flame wanted me back.
I was wrong. The email was worse than my last Dear Squidlips email (that should have read ‘Dear John’). I guess the company thought they would try to get me to buy something from a company they were ‘recommending’ since they had not experienced any luck with me buying something from them.
I’m happy to report that earlier today, I un-subscribed myself from their newsletter list. I didn’t want to get my heart broken again so I took matters into my own hands and dumped the company from my in-box. When I un-subscribed from the list, I was asked why I was leaving. I was happy to answer the question:
“Summer was great, Melvin, but school is about to start and you need to go back to Cleveland.”

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Earn good karma, forward this article to everyone you know who has an email address.
Copyright Joan Pasay – 2005

Latvia – CELL Calling Cards

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Using an Autoresponder or Reply Email Automator – (Which is Best for Me?)

Autoresponders have made our life so much easier as webmasters and business owners, they reply to emails for us sent to a specific email address to get or give a specific response, like sending clients to a download page, a thankyou for subscribing to our newsletter page or a series of preloaded emails for an eCourse we have developed.
If, like me, you have ever tried to save time and setup an autoresponder to answer your clients daily questions, you, no doubt found it clumsy and hard to operate. Remember the multiple email address on your contact page, and then you were only guessing as to the questions that they may ask.
Then we setup FAQ pages to try and cover the frequent questions, but we still did not fix all the questions that were being asked. Let alone a prospective client sending a genuine query to the email that they thought was right but alas it was wrong, and the answer they got was just not expected or didn’t make sense. Imagine how they felt? Do you think they became a customer? I doubt it.
As business or website owners we want an easy to operate system to enable us to answer the same or similar questions over and over to various clients and prospective clients. These queries may cover questions about cost, freight, size, when they can expect a product delivery, or many other similar but different questions all sent to the same email address or form that we put on our website to help with customer service.
Now as we only have one email address on our site an autoresponder is out of the question, as they don’t vary the answer to suit. Imagine a system to enable you to organise your relpys, so they are easy to find and able to be personalised to suit each client and will save you hours of time, each week.
This Reply E-mail Automator is a feature-rich software package that can type the responses to your repetitive, information seeking, E-mail and support questions that you are receiving every single day. The busier your website gets the more E-mail like this you will receive!
After looking around the ‘net’ I found what I was looking for, it’s easy to use, cost effective and best of all it saves me time check it out at….

http://www.4-your.com/email_automator/

Charles West sells Technology products (cameras, DVD’s, sound systems and of coarse MP3 players etc) for a retailer. Over the last couple of years he has developed http://www.4-your.com and
http://www.mp3srock.com In the process he has learnt many aspects about ‘The Web’ and all it’s variables, come accross many products, some good some not so good. The good ones are worth telling people about, so have a read there is always something new.

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Autoresponder Email Service vs Software

A followup autoresponder is essential for any web based business. The question is should you sign up for an autoresponder email service or buy a software or script with a one time investment?
To answer this simply: It really depends on your needs.
If you’re just starting out, with no special or unusual requirements, then I would highly recommend that you go with an autoresponder email service.
I myself started out with a service and later converted to a script. If I knew then, what I know now, I would have stayed with a service and saved myself much unneeded headaches.
Here’s just several reasons why you should go with an autoresponder service:
* Access to the latest
With a service, you don’t have to keep up with everything that’s going on in the autoresponder and bulk mailing world. It’s the autoresponder service’s job to keep track of what’s happening and to make sure that they offer you the latest features and that they keep in line with the latest rules and regulations. All you have to do, is log in and read about it in the nice yellow announcement box on your main page.
* Deliverability
Let’s face it. This is probably the biggest problem that anyone doing bulk mailing faces. Most say that it is easier to just install a script on your own servers and increase the chances of mail getting through ISP filters and into your customer’s inbox. The reason being because you are on your own servers and therefore, have your own unique IP. As opposed to sharing IPs with every other autoresponder user who could be spamming addicts.
It is not uncommon, however, for you to get blacklisted by ISPs even if the script is on your own servers. And when that does happen, an autoresponder service with qualified staffs would probably be in a better position to “negotiate” with the ISPs to get unblacklisted.
But the reality is, there’s more to increasing mail deliverability then just your IP address.
Apparently, you must also consider the content of the message, the URLs in the message, the DNS and other technical settings of the machine, and a host of other factors that requires technical know how that most of us simply don’t have, or don’t want to learn.
* Affordable monthly fee
Surprised? This is probably one of the main reasons why most would switch to a software or script – to run away from the monthly fee. But believe me when I say, in the long run, it’s cheaper to pay the monthly fee. You’ve got to consider firstly, the initial investment, and then there’s the hiring of someone to repair it when it “acts up”. And don’t forget the fee you have to pay to upgrade to the “latest” version that includes the latest cool features.
Remember, we are working on the internet where the law and technology is changing ever so quickly. Oh, and there is, of course, the cost of herbal medicine to get rid of your persistent headache as you try to keep up with your script’s “attitude”.
The above reasons should be enough to convince you to go with an autoresponder service. The only reason that may require you to have your own autoresponder script installed on your own server is if you need more control over how your script works. Here are my reasons for switching to my own script:
* Integration with other scripts
I needed my subscriber database to synchronize with my membership database. When someone subscribes to a certain list, they would automatically be subscribed as a member. And when someone subscribes as a member, they would automatically be subscribed to that special list. I needed this to work with unsubscriptions as well and have it work for different types of membership.
* More control over autoresponder features
At the time I switched to a script, I needed more features than was offered by a service. The script allowed me to have unlimited autoresponders with unlimited messages with tracking systems and rss capability. All of which, is now available with a service :-/
So, if you think you need a feature that is lacking from a service, you can be doubly sure that you’re not the only one and that the service will quickly pick this up. It would probably take a bit more time but it will turn up.
* Control over subscriber list
I had built an email list of a few hundred when I decided to change over to a script. By the time I realized that I should have stuck with a service, I had then built my list to a couple of thousands. I did try to make a switch back but list imports to reliable autoresponder services require people to double opt in. Which reduced my list number to about 30 people.
They say that if people wouldn’t bother clicking on your confirmation link, it’s because they don’t want to be on your list. They probably just haven’t had the chance to click on your unsubscribe link. If that’s the case, then this reason would be completely invalid.
To sum things up … just stick to an autoresponder email service … unless you desperately require a unique feature that is critical in determining the success of your online business.

Bina runs the WebBriefcase.com.au. She has tried many autoresponder solutions and highly recommend the autoresponder service at http://www.webbriefcase.com.au/wbr

Japan – CELL Calling Cards

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10 Innovative Ways To Use Your Autoresponder

1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone’s e-mail addresses who
requests information from your autoresponder.
2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.
5. Instead of answering every customer question that’s
e-mailed to you, publish ” Frequently Ask Questions” in
autoresponder format. This will save time and money.
6. You could publish your testimonials or endorsements
in autoresponder format if you don’t have the room in
your ad copy. It’s more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.
8. Publish your entire web site in autoresponder format.
Sometimes visitors don’t have enough time read your
entire site. They could print it out and read it offline.
9. You could offer your ebook in autoresponder format.
Your visitors won’t have to download it or have the
software to read it right away.
10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

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How to Use Auto-Responders to Boost Web Sales

A web site with no traffic is not a business asset; it’s a
liability. The cost in money and time to create and
maintain a web site is just the beginning. There is the
further investment of resources to get traffic. With the
goal of profitability in mind, the central question a web
site owner must address is how to maximize the value of
visitors once you get them to visit the site. One important
element of the strategy is to make use of an auto-
responder.
A brief definition of an auto-responder: by email, an auto-
responder sends an immediate reply when a person buys
something online, sends to a specified email address, or
fills out a website form. The content of the auto-response
message could be information, an electronic receipt, an e-
course, and so forth. When people go online, they are often
searching for information, and auto-responders gratify them
with instant delivery of material they’ve requested.
What makes an auto-responder such an effective marketing
tool is that when prospects make requests for information
and give their email address, that allows you to send
follow-up emails.
How do auto-responders enable you to follow up with
prospects? If you have properly set up opt-in plus an auto-
responder series, you aren’t personally involved in follow
up. The auto-responder contacts the prospect with the
initial reply and beyond, becoming in effect your
constantly at work, automated sales force. All you have to
do is set it up one time. Write the follow up messages,
program the intervals at which you want your messages sent,
then the auto-responder set-up works for you again and
again on auto-pilot.
What is the best content to present in an auto-responder
series? Each set-up would contain messages relating to the
initial request for information made by the prospect.
Example: a visitor at a site about dieting fills out a form
requesting a special report (a page or two in length)
describing some effective foods and food combinations that
inhibit blood sugar from turning into fat. The prospect
gives their email address to receive the report, and the
auto-responder tied to the form sends the fr~ee information
immediately. Furthermore, the visitor learned at the site
that in addition to the special report, they will receive
further weight loss suggestions and encouragement in a
series over the next few days or weeks, whatever time frame
is suitable for the type of products in question.
How are sales boosted by an e-course or auto-responder
series? The email component of online marketing is very
important, and sending only one email message to your
prospects is simply not sufficient. Conventional wisdom
about marketing in any area is that the majority of people
don’t take action on a new advertising message unless it
has been put before them from five to seven times. They
need repetition, and any business that hasn’t got a system
for timely and consistent follow up from five to seven
times is losing money.
What is the recommended ratio of information and marketing
in the auto-responder series? Always keep in mind that the
visitor isn’t interested in your objectives. They only want
to know what is in it for them. They’ve given their email
address mainly because they want to get information, not so
they can read your advertisements. So give them what they
want: accurate and useful information on a particular
subject. Earn their trust. Then, you can tell about how
your products and services could benefit them. Keep the
ratio of information to marketing at a maximum of 75% to
25%. If you don’t give good content, prospects won’t keep
opening the emails in your series. Make it a win-win. They
get good information and you get a well qualified prospect
thanks to your auto-responder messages.

Consultant and Author Loren Beckart is Marketing VP for ClickTracs Advertising.Articles by Loren can also be found at Yes Education


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Country code Each country is associated with a two- or three-digit code. When dialing
outside of North America, you will dial 011 + the country code + the city code +
the local phone number. An example of a country code is 91, the code used to reach
someone in India. If you are in North America and want to reach someone in Bombay,
India, you would dial 011 + 91 + 22 (the city code for Bombay), then the local number.

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How to Monetize Autoresponders for Google Adsense Income

Let me share with you an idea….
Autoresponders work great at follow up, but have you ever thought of doing this one little change to make more money?
I recently went to one of the biggest internet marketing seminars last week in Los Angeles and one little tip they gave me, made a HUGE difference in my Adsense income in ONE DAY.
I am no expert when it comes to Adsense, but this one little tip increased my revenue 6 times in one day from what I used to make.
In one day, I matched the income I made in the previous entire month. Also the tip I am about to give you may take some time to implement, but mostly, it is a copy and pasting dream come true, with not much programming or html knowledge needed. It also helps if you have a large email list too.
If you don’t know, Google has an advertising program for people called Adsense, where you place google ads on your site, and when people click on them, you get paid. If people click on them a lot, you get paid a lot.
So my single tip for today is to MONETIZE your autoresponders.
If you use an email autoresponder for E-newsletters, ezines, or mini-ecourses, here is what you do.
Instead of sending the newsletter content ALL in the email, which can lead to deliverability issues, just offer the intro first paragraph in the email, as a teaser and point the reader BACK to your content website with a link to continue reading and consuming the content. Build a page there with the entire email located back on your website and you monetize the content with Adsense links.
Which kind of Adsense links work best?
Studies and tests have proven, over and over that the biggest way to get clicks is to make the Adsense text boxes blend in to your text and actually make it look like it is a part of the content.
So, make your titles Blue, like we see on clickable hyperlinks. Hyperlinks are blue and people are trained to click on blue links.
What is the best style of box to use?
The best box is the text ad unit which displays the 336 X 280 large rectangles with 4 or 5 links. A link may look like this:
Podcast Secrets Revealed
Madagascar – CELL Calling Cards

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How Autoresponders Can Run Your Entire Business Online

So you don’t have a way of managing all of the customer responses coming through your inbox? I can relate, please let me share a personal story.
When I first started my online business, I didn’t know what an autoresponder was, and I was intimidated by setting one up on my site. I simply had an HTML form set up that would send e-mail address of people that wanted my newsletter straight to my inbox. I can only imagine the amount of money that I was leaving on the table. I had no way of responding back to my potential customers. When I saw a newsletter signup come into my inbox, I would copy and paste a reply back to them.
The times have changed. Not only is the above situation not acceptable, but there’s no way you can effectively grow your business without an autoresponder.
After all, since you now have your website set up to sell your e-book, you are going to need a way to handle the various types of correspondence being sent to you from potential customers. Autoresponders are an effective and economical innovation (software program) designed to “respond” to any messages a website receives. Thousands of online businesses use autoresponders to send a confirmation “thank you” notice when anyone registers with their email address on the site. Think of them as an answering machine for your website.
Using an autoresponder is a critical component to having a successful ebook business. Not only do you need to respond to messages and inquiries, you must implement an email sales campaign to promote your ebook. If you were to try to manage the emails yourself, the task will eventually become impractical and extremely time consuming. You could hire someone to answer them, but when your site is receiving several hundred hits a day with an average of 50% registering to receive more information; you would need to hire several people thus making the cost very prohibitive. In business, “time is money and money is time”, and online, and autoresponder is the only solution.
If you do not have an autoresponder, you will lose sales, and lots of them. If you are not using an auto email program to get these non-committals to return to your site, you will not be able to sell your ebook to them. It’s really as simple as that.
How does an autorepsonder work? By utilizing the information you input into the programs, the Autoresponder will automatically answer any email or sign-up your site receives. You can even program a variety of responses and how many times you want to send your customers an email; plus any sales receipts, download information and access, support problems – can all be effectively handled by an autoresponder. Obviously if there is a support situation, you or your webmaster will need to step in and fix the problem, but the autoresponder can easily let the customer know that someone will be emailing them soon to help.
Due to the nature of your business (e-book sales), you will need a variety of email autoresponses depending upon the situation. A typical list of responses for an e-book sales site might include some or all of the following:
1) Thank you response for visiting and signing up;
2) Free newsletter emailed to all sign-ups;
3) Special offer emails to entice purchase;
4) Purchase notification/invoice;
5) Thank you for purchasing;
6) Informing of your newest e-book;
7) Offer free course/bonus for signing up;
Notification of problems/complaints received from customers;
9) Notification of feedback received.
Basically the uses of the program are endless, in fact anything that you would want emailed to several customers can be handled through an autoresponder. And just like the almost limitless uses, there are a vast number of autoresponder companies vying to handle your e-business correspondence.
Many sites have free autoresponder programs available which handle minimal email tasks; however because you are trying to sell ebooks, you should look for a system or service that does not limit the capabilities of your emails. Make sure you get unlimited email size plus you will need the ability to send multiple emails to the same person over a period of time. Remember, the reason for sending several emails over a course of time is based on the fact that most customers (about 60% – 70%) do not purchase on their first visit. If they are interested in learning more about your ebook, they will sign up for more information. And this is when you use an autoresponder to send multiple targeted information emails to drive those reluctant customers back to your site for the purchase. You will also want to have the ability to track your emails to assess the effectiveness of such a campaign. We use www.aweber.com and www.getresponse.com is also a good solution.
The messages you will want to send will depend upon the reason for the need to respond. One way you can handle this by having multiple email addresses for your site. Here is a short list of email addresses you will need
1) support@yoursite.com
2) Yourname@yoursite.com
3) Yourassistant@yoursite.com
4) sales@yoursite.com
If you need additional addresses, do not hesitate to set them up and use them; the more you categorize your customer’s emails, the better you, your webmaster and your autorepsonder program will work. The autoresponder will know the difference between newsletter sign-ups, customer logins, purchases, and so on. This is all configured in the program, as is sending notification emails for receipt of a customer’s inquiry at one of your listed email addresses. Again, you or your webmaster will manually have to answer any inquiries received at a site listed address. Unfortunately at this moment in time, autoresponders cannot read and answer emails. I would imagine that sometime in the not too distance future this will become a possibility. One can always hope!
Now you understand why autoresponders are an important if not critical ingredient in developing a productive, functioning, 24/7 e-book sales site. Using one will help increase your sales, drive those hesitant potential customers back to your site and take care of those everyday tasks associated with having a professional and courteous Internet business. Offering excellent customer service is a significant business building tool, especially for online businesses when a customer assesses you and your site faster than you realize.

David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or http://www.ebookprofitmaker.com/articleoffer.html
You can start with a few dollars and a good idea to make lots of money online writing and selling your own ebook! I did and I’ll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit http://www.ebookprofitmaker.com/articleoffer.html
**Attention ezine editors/site owners**
Feel free to reprint this article in its entirety in your ezine or on your website so long as you leave the links in place,do not modify the content and include our resource box as listed above.


overseas calling card

How do I use a prepaid phone card? Using a prepaid phone card is as easy as dialing
home. These simple steps are standard when using a prepaid phone card:

calling card

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