Do you feel frustrated at the lack of response to your sales
letters? Do you avoid devising mailers because they are a “waste
of time and effort”? Writing sales letters is an art that
everyone can learn. It is an essential skill for sellers, as the
selling letter must do the job we ourselves would do if we were
present […]

“We are going to build a team”. Replace the word “team” with the word “house” - or any other noun that can be built and will take more than just a few minutes - and most sensible people will want to adopt a structured approach.
Plans will be drawn up and approved. People will receive copies […]